I help organisations move from "we should use AI" to "here's exactly how AI transforms our operations, content, and customer experience" — with strategy that sticks and teams that actually adopt it.
Get in TouchWith 26 years of commercial experience across sales, business development, and go-to-market strategy, I understand what makes businesses tick. I combine that deep operational knowledge with genuine AI fluency — not just knowing the tools, but understanding how they transform workflows, content pipelines, and customer experiences.
My approach is practical: I bridge the gap between what AI can do and what your business actually needs. No hype, no jargon walls — just clear strategy, hands-on enablement, and measurable outcomes that your teams will actually adopt.
Based in Melbourne, Australia. Open to remote opportunities across ANZ and US markets.
Identifying where AI creates real value in your business — not chasing trends, but building roadmaps that deliver ROI and align with your commercial goals.
Training and upskilling your teams to work with AI confidently. From prompt engineering workshops to workflow automation training — building capability that lasts.
Building AI-powered content pipelines, workflow automations, and operational systems using tools like ChatGPT, Claude, Zapier, Make, and n8n.
The hardest part of AI is getting people to use it. I design adoption frameworks that overcome resistance and embed AI into daily operations.
Real projects, real outcomes. Client details anonymised — the work speaks for itself.
Built an end-to-end content production system using AI to research, draft, edit, and publish across multiple channels — replacing a 3-person workflow with a single operator.
Designed and deployed an AI-assisted sales enablement system for a B2B SaaS team — from prospecting research to personalised outreach sequences and objection handling.
Mapped and automated repetitive operational workflows across CRM, comms, and reporting — freeing up 20+ hours per week of manual work for a mid-market tech company.
Led a company-wide AI adoption initiative — from executive buy-in workshops to hands-on team training, prompt libraries, and governance frameworks.
Used AI tools to develop a complete brand identity from scratch — logo concepts, colour systems, website, email signatures, LinkedIn presence, and content strategy — in under a week.
Built a repeatable GTM content framework for product launches — using AI to generate positioning docs, battle cards, customer stories, and multi-channel campaign assets.
Whether you're hiring for an AI role or need strategic guidance on adoption — I'd love to talk.